Google Ads is a powerful tool if you need to grow your business online and get leads.
But who pays for these ads?
Most of the time business owners that run the ads pay for them, regardless of them having a google ads management agency helping them manage the account or if they’re running ads on their own.
In this article, we will see inside the world of Google Ads Payments and why you should consider hiring a Google Ads Management Service.
What are Google Ads
Google Ads is Google’s web advertising platform that gives businesses the ability to advertise on Google’s search engine results page and on the Google web network. It is a pay per click (PPC) system where advertisers pay each time someone clicks on their ad (driving traffic to your website that may convert to leads).
How Google Ads Billing Works
Advertiser Pays for Clicks or Impressions
Advertisers pay for clicks or impressions on Google Ads. Depending on the industry, paying for clicks can be a low cost way to reach potential customers, only paying when someone interacts with your ad.
Billing Options: Automatic or Manual Payments
Google Ads offers two main billing options: Manual or automatic payments. Once your ads are being displayed, your account is automatically charged. With manual payments, you can deposit money into your account before your ads have started running, allowing you more control over how much you spend.
Who is Responsible for the Costs
Businesses or Individuals Running the Ads
Usually the person or business who makes and runs the ads pays for the costs of the ads. They set how much they wish to pay for each click and also how much they wish to spend.
Agencies Managing Ads for Clients
Many businesses actually hire agencies to take care of their Google Ads campaign. They do it all – writing the ads, optimising performance, but it’s rare an agency will cover the ad spend. With Google Ads Management Services, you can have the expertise and efficiency to make sure the ad spend is well spent, but usually the business that benefits from the ads is the one that pays for the cost.
Types of Payment Models in Google Ads
Cost-per-click (CPC)
With CPC, you only pay when someone clicks on your ad. This is a good fit to drive traffic to your site and is one of the most popular payment methods in Google Ads.
Cost-per-mille (CPM)
Cost per thousand impressions is CPM. Every time someone views your ad, you pay, regardless of whether or not they click on it. This is the best type of model to build brand awareness.
Cost-per-engagement (CPE)
For instance, CPE charges you when your ad is engaged, for instance when a user watches your video or fills your form with your ad. This model is suitable for campaigns that are in the user interaction category.
Setting a Budget for Google Ads
Daily Budget Control
If you use Google Ads, you can set a daily budget to ensure you never go over your limit. With this feature, you will be more efficient with your advertising costs.
Adjusting Budget Based on Performance
As your ad performs, you can change your budget. If an ad is performing well you might raise the budget to make the most of your results. If it’s not performing, you can either decrease the budget or pause the ad.
Managing and Optimizing Google Ads Spend
Using Google Ads Tools for Tracking and Adjustments
There are so many tools in Google Ads to help you track and adjust your campaigns. These tools help make data driven decisions and measure performance. But knowing how to do this takes time and people are usually better off hiring a google ads agency to do it for them.
Google Analytics Integration for Performance Tracking
When you integrate Google Ads with Google Analytics, you have a better view of your ads’ performance. Using this integration you can learn how your users behave on the website and adjust your campaigns for better performance.
A/B Testing for Ad Optimization
A/B testing means showing 2 ads and seeing which one did better. This is how you can improve your ads to give you the best for your investment.
Hire a Google Ads Agency
Businesses and individuals pay for Google Ads spend, but hiring Google Ads Management Service to manage that budget and optimize your account is always a wise investment. To take advantage of your advertising budget, these services will manage and optimize your ad spend for you. If you are new to Google Ads, or are looking to do a better job of what you are already doing, a management service can help you succeed.
Hire a Google Ads Agency Dubai today!
תגובות